Cura Announces 2026 Product Enhancements and Vision for the Year Ahead
Date: 7 October 2025
Author: Rudolph Ackermann, Managing Director, Cura Administrators
Cura’s Vision for 2026: Personal. Simple. Fair.
Cura Administrators has unveiled its 2026 product suite, reinforcing its commitment to delivering healthcare solutions that are personal, simple, and fair. These guiding principles shape every product decision and reflect Cura’s dedication to meeting the evolving needs of South Africans in a challenging economic climate.
Product Enhancements Designed for Real Needs
The new Cura product range has been carefully crafted to address the financial pressures faced by many clients. With a focus on accessibility, comprehensiveness, and practicality, the updated benefits—such as radiology and pathology coverage—offer meaningful support without compromising affordability.
Premium adjustments for 2026 have been kept within single digit increases, ensuring sustainability while maintaining value. In several instances, Cura has absorbed cost hikes from service partners, demonstrating its commitment to fairness and long-term reliability.
Addressing Unethical Billing Practices in Healthcare
Cura also raises concern over unethical practices by a minority of healthcare professionals who inflate fees when patients have Top-Up (Gap Cover) policies. This behaviour threatens the integrity of the healthcare system and places undue strain on clients.
Cura calls for collective accountability to protect the industry’s sustainability and uphold member trust.
What Sets Cura Apart: More Than Just Gap Cover
Unlike traditional gap cover providers, Cura offers a Top-Up product that integrates gap benefits into a broader, more comprehensive protection solution. This differentiation positions Cura as a leader in innovation and value within the healthcare insurance space.
Strengthening Partnerships and Expanding Presence
With the appointment of a new National Broker Consultant, Cura is set to deepen its broker relationships and expand its national footprint. The company looks forward to continued collaboration with advisors and clients as it enters a new chapter of growth and impact.
A Message of Gratitude and Commitment
Cura extends heartfelt thanks to its partners and clients for their ongoing support. The company remains committed to excellence, innovation, and care as it moves into 2026 and beyond.